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Audio EBooks from Audible.com
On March 1st, Kalamazoo
Public Library became the first library in the United States to loan digital
audio books (audio ebooks) to its patrons. Since then, several other libraries
across the country, including three in the Rochester, NY region, have
contracted with Audible.com to do the same. Exactly what are audio ebooks
and how does an agreement with Audible.com work?
Audio ebooks are the
digital equivalent of a traditional book on tape. The content is delivered
electronically in a MP3 format and played either on a desktop computer
or on one of the several dozen portable MP3 players currently on the market.
At present, Audible.com is the largest
distributor of audio ebooks with over 24,000 hours of audio. Their collection
include audiobooks (both abridged and 1500 unabridged), lectures, public
radio programs, newspapers, such as the New York Times, and magazines,
including Scientific American. Audible's collection also includes
a great deal of material that cannot be found in the book on tape format.
For instance, for $1.95, you can purchase John F. Kennedy's 20-minute
inaugural address or Archbishop Desmond Tutu's 1999 National Press Club
address for $2.95. Moreover, Audible is creating some of its own content,
including a fortnightly Robin WIlliams comedy series.
Audible's content
costs between 35-50% less than the cassettes and have no replacement costs
as there are no cassettes to be lost or damaged. The Audible store is set up in a Amazon.com-like
fashion and includes information such as narrator and running time. The
entire collection is searchable and browseable and several best seller
lists, such as NY Time, Publishers Weekly and Oprah's Picks, are regularly
updated.
So how does a library
circulate an audio ebook? First, the library would need to enter into
an agreement with Audible.com. To do so, contact Matt Fine, Audible's Senior Vice President
of Enterprise Sales. The agreement requires the library to commit to a
minimum monthly content purchase for 12 months. A special account with
Audible is then created so that purchases can be billed on a regular schedule,
rather than requiring a credit card at time of purchase. The library must also select some portable MP3 devices and determine how
many devices will circulate. Presently there are 11 "Audible-Ready" MP3
devices from which to chose (see listing).
If the devices are either leased or bought from Audible (at prices significantly
lower than list price), Audible will service or replace the devices as
necessary. The devices also come with a cassette adapter that allows the
content to be played on a car stereo. At the end of the 12-month agreement
with Audible, if the library opts to not renew the agreement, the library
retains all content purchased to date; therefore, the audio collection
is not lost when the agreement comes to an end.
Unlike the MP3 files available from Napster, Audible's content
is encrypted for copyright protection. However, the encyrption does not
directly tie the content to a specific device, as with Gemstar's ebooks,
but rather to a suite of devices. Therefore, the audio content can be
loaded onto any one of the library's authorized devices, and it is up
to the library to comply with the requirement that it not simultaneously
circulate more copies of the content than it owns.
Here is an example
of the possible workflow for a library
- At the beginning
of the month, a collection development librarian selects content equal
to the Audible agreement's minimum monthly content purchase amount
- Once the content
is selected and purchased, it is downloaded over the Internet onto a
workstation within the library that is loaded with Audible's free audio
management software, AudibleManager
- The new titles
are added to the OPAC, where they are discovered by patrons
- A patron selects
one or more available titles (the Diamond Rio 500, for example, can
hold up to 32 hours of voice content) and completes a request form
- A library staff
member loads the requested titles onto an available device
- The patron leaves
the library with an MP3 device loaded with the content, a cassette adapter
and headphones
Some (mundane) issues
that need to be considered:
- Who will pay for
the replacement of a lost or stolen device?
- Most of the devices
run on AA batteries-- should a spare battery be provided by the library?
- Where will the
needed staff time to load content on to the devices be found? Is this
an easy enough task for patrons to do themselves?
- Circulating headphones
brings up hygiene issues
In the short time that
the audio ebooks have been circulating in three public libraries within
Rochester, NY the patrons' responses have been very favorable. Patrons particularly
enjoy the small packaging of the MP3 device in comparison to the clunkiness
of a box of casssettes. Moreover, since the MP3 devices have no moving parts,
the audio never skips as it might on a CD player. In an ideal future, patrons
would be able to listen to a library's audio ebooks on their own devices--
this is something that Audible is considering.
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